What is Video Marketing and What do the Statistics Tell Us?

Video Marketing is a strategy that is used to promote brand awareness, engage with customers/clients and introduce new services or products. These videos can be as simple or as complex as you’d like. There are about eight categories or video types that marketers typically use. These types are Product Videos, Educational Videos, Company Culture Videos, Brand Films, FAQ Videos, Testimonials, 360* Experience Videos and Instructional Videos.

At first glance, producing videos may seem difficult but it doesn't have to be. When creating the idea for a video always ask yourself 3 basic questions. What is the product/service that I am offering? Who will benefit from my product/service? How will my product/service be obtained by the consumer? Answering these questions can guide you when creating your video and will make it easier to develop a story that will engage your audience. For some businesses, jumping into video marketing may seem like an unwanted hassle but statistics show that if you’re serious abut growing your business, video should be your top marketing strategy. A survey by Wyzowl’s State of Video Marketing in 2022 revealed:

The average person watches more than an hour and a half of video content per day.
86% of businesses use video marketing as a tool to reach current and potential customers.
81% of marketers say that video has helped them increase sales.
93% of marketers say that video has helped them increase brand awareness.

On top of this, statistics by Hyperfine Media show:

Video in an email leads to 200-300% increase in click-through rate.
Including video on a landing page can increase conversion by 80%
After watching a video, 64% of users are more likely to purchase a product online.
Combining video with full page ads, boost engagement by 22%

What are the Benefits of Video Marketing?

Increase Brand Awareness, Online Presence and Boost Social Media Engament
Video is the leading form of marketing in the world. With billions of people using social media sites like Facebook, Instagram and yes, even TikTok, its never been easier to target potential customers! Just make sure to open “comments” on your video when posting. You want to allow your audience the opportunity to comment, ask questions, and engage with each other and more importantly with you. It may be unreasonable to respond to every single comment but you want to respond to as many as you can. This will show that you care about your customers which can lead to more sales and of course a good reputation as a small business.
Reveals Personality and Builds Trust
This is important as there are a multitude of faceless companies in operation today. Some of which are good, reputable companies and others which are low end, poorly conducted businesses looking to make a dollar. Separate yourself from the pack by revealing who you are as an individual. People want to know who they’re doing business with and who they’re giving their money to. So, make yourself known. This isn’t to say that you have to be chipper. Simply be yourself Smile, speak positively and show that you care about the customer experience.
Drive Sales
This is the main reason for marketing in the first place. The grand majority of all marketers are trying to increase sales and video is hands down the most significant contributor to making this happen. For most people, watching a quick video about a product is easier and much more attention grabbing than reading about it. So long as your video is engaging, you’re certain to drive up sales and your customer base.

In Closing

Video Marketing isn’t only the way of the future, it’s the way of the present. It can help your business increase its customer base, create brand awareness and drive up sales. With more people than ever using Facebook, Instagram, TikTok and YouTube, reaching customers has never been so easy. All it takes is a cell phone, an idea and a little editing to start your journey in video marketing. As stated above, the 7 main types of videos are Product Videos, Educational Videos, Company Culture Videos, Brand Films, FAQ Videos, Testimonials, 360* Experience Videos and Instructional Videos. Still feeling overwhelmed with Video Marketing? No worries. Whether trying to come up with an idea, filming, editing or everything from A to Z, Finicky Fox Productions is just an email away!